This page contains press release content distributed by XPR Media. Members of the editorial and news staff of the USA TODAY Network were not involved in the creation of this content.

BTR: For Mid-Market Executives, High Availability Moves from IT Safeguard to AI-Era Business Imperative

Tolerance for downtime has effectively disappeared. AI-driven workflows only intensify the pressure. When systems stop, business stops.”

— Margaret Hoagland, SIOS

WASHINGTON, DC, UNITED STATES, January 13, 2026 /EINPresswire.com/ — As artificial intelligence accelerates decision-making, automation, and customer interaction across industries, it is quietly transforming expectations for uptime. Systems that once tolerated scheduled outages or delayed recovery now operate in an always-on environment where minutes of downtime can cascade into lost revenue, operational disruption, and reputational damage.

So say Margaret Hoagland, vice president of global sales and marketing at SIOS, and David Bermingham, the company’s technical evangelist, in a recent BizTechReports executive vidcast interview focused on business resilience in an AI-driven economy.

For mid-market executives, this shift is elevating high availability from a technical safeguard into a core business requirement, one that increasingly sits alongside financial controls, cybersecurity, and risk governance as a board-level concern.

“Tolerance for downtime has effectively disappeared,” Hoagland said. “AI-driven workflows only intensify the pressure. When systems stop, business stops.”

That shift is not theoretical, and it is increasingly borne out in hard economic terms.

Downtime costs are rising and compounding

Industry research underscores the growing financial exposure associated with system unavailability. Gartner has long benchmarked the cost of IT downtime at roughly $5,600 per minute, or more than $300,000 per hour, figures derived from cross-industry analysis that scale with operational dependency rather than company size. For mid-market organizations running customer-facing, data-intensive, or regulated workloads, even partial outages can quickly become material business events.

In AI-enabled environments, those costs compound quickly. Automated processes depend on continuous data access. Analytics pipelines feed operational and financial decisions in near real time. When systems stall, downstream processes often stall with them, amplifying the impact well beyond the initial outage.

For mid-market organizations operating with tighter margins and leaner staffing models, even brief disruptions can become material business events. Lost productivity, delayed transactions, missed service-level commitments, and reputational damage can accumulate faster than executives expect, reframing downtime as an enterprise risk rather than an IT inconvenience.

According to Hoagland, those costs are prompting executives to take a closer look at whether their existing infrastructure assumptions, particularly around cloud resilience, still hold up under AI-driven workloads. This is especially true as organizations wrap their heads around the AI implications for cloud computing at the application (SaaS), platform (PaaS) and infrastructure ( IaaS) levels.

Cloud resilience assumptions are being tested

Public cloud platforms have long been marketed as inherently resilient, but recent analyst forecasts suggest that assumption deserves closer scrutiny. Forrester, in its Predictions 2026 outlook, has warned that hyperscalers’ efforts to modernize infrastructure for AI workloads are likely to introduce new instability, including the risk of major, multi-day outages tied to architectural complexity and competing infrastructure priorities.

Gartner has similarly emphasized that outages are an expected reality of modern IT environments, cautioning enterprises not to confuse provider-level availability guarantees with end-to-end business resilience. Hybrid and multi-cloud strategies, analysts note, can reduce dependency on any single platform, but only when paired with disciplined continuity planning and application-aware failover.

“Outages are going to happen,” Bermingham said. “The bigger issue is whether your systems are designed to stay available through change, whether that change comes from an update, a configuration shift, or a failure in one part of the environment.”

For mid-market leaders, the takeaway is strategic rather than technical because resilience cannot be outsourced entirely to cloud providers. It must be designed into the organization’s operating model.

As a result, resilience planning is moving beyond where workloads run to how systems behave during constant change.

From recovery after failure to surviving constant change

Traditional business continuity and disaster recovery strategies were built around restoration after failure. Systems went down, backups were restored, and operations resumed, often hours later. In an AI-driven environment, that model is increasingly insufficient.

Modern high-availability clustering allows organizations to apply security patches, operating system updates, and configuration changes without taking applications offline. Updates can be staged on secondary systems, validated under live conditions, and then rolled into production with minimal disruption. This approach reduces tension between security teams pushing for rapid patching and operations teams focused on stability, while shrinking the window of risk exposure. That challenge is magnified by the increasingly fragmented nature of modern IT environments.

“In short, high availability is really about surviving change safely,” noted Bermingham.

Adding insult to injury, infrastructure sprawl across mid-market organizations has become the norm rather than the exception. These companies increasingly operate across combinations of on-premises systems, private clouds, public cloud regions, and multiple availability zones. AI workloads often traverse these environments, drawing data from one location and processing it in another.

This complexity heightens the importance of infrastructure-agnostic high availability that works consistently across physical, virtual, and cloud environments. Rigid, platform-specific resilience tools can limit architectural flexibility at a time when adaptability is becoming a competitive advantage.

“Customers want choice,” Hoagland said. “They’re building environments that mix on-prem, cloud, and multi-cloud infrastructure, and they want high availability solutions that support those choices rather than constrain them.”

Faced with that complexity, mid-market organizations are reevaluating how much operational burden their resilience strategies can realistically impose.

Automation lowers the barrier for mid-market adoption

Historically, high availability was expensive and operationally demanding. It required specialized hardware, extensive scripting, and highly skilled engineers, often placing it beyond the reach of mid-sized firms.

Software-based clustering and application-aware automation are changing that equation. Modern recovery frameworks encode best practices for enterprise platforms such as SQL Server, Oracle, and SAP, automating startup order, service dependencies, storage alignment, and network reconfiguration. Tasks that once required deep institutional knowledge are increasingly standardized and repeatable.

“The goal is to eliminate guesswork,” Hoagland said. “When recovery is automated, even junior administrators can execute a failover correctly under pressure.”

Lowering operational friction, however, does not eliminate the need for a clear financial rationale.

High availability as cost avoidance, not insurance

For executives evaluating high availability investments, the economic conversation has evolved. While the technology may resemble insurance, something you hope never to need, the cost of not having it is increasingly quantifiable.

Downtime directly affects revenue, productivity, customer confidence, and brand credibility. In manufacturing, outages idle production lines and delay shipments. In finance, system unavailability disrupts close cycles and reporting obligations. In healthcare, outages can compromise care delivery. Even short interruptions can push customers toward competitors and erode trust.

“The economics go beyond license costs,” Hoagland said. “You have to look at total cost of ownership, operational risk, and reputational exposure. In many cases, minutes of downtime can outweigh the cost of high availability for years.”

Taken together, these pressures are reshaping how executives define responsibility for availability and resilience.

Resilience becomes an executive discipline

As AI-driven operations become standard, effective high availability depends on resilient data movement, application-aware recovery, automation, and continuous validation. Data must remain accessible across environments. Applications must recover in the correct sequence. Failover must be automated to reduce human error. Testing must be frequent and non-disruptive so organizations know, rather than assume, that systems will perform under pressure.

In that context, high availability is no longer a narrow technical safeguard but a reflection of how seriously an organization treats continuity in an always-on economy.

In an always-on economy shaped by AI, resilience is no longer defined by how quickly an organization can recover. It is defined by whether customers, partners, and employees ever notice a disruption at all.

For mid-market executives navigating digital transformation, high availability has moved beyond IT architecture. It has become a foundational requirement for sustaining trust, continuity, and competitiveness in an increasingly automated business environment.

Click here to read the Q&A based on this interview.

Airrion Andrews
BizTechReports
email us here

Legal Disclaimer:

EIN Presswire provides this news content “as is” without warranty of any kind. We do not accept any responsibility or liability
for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this
article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

Information contained on this page is provided by an independent third-party content provider. XPRMedia and this Site make no warranties or representations in connection therewith. If you are affiliated with this page and would like it removed please contact pressreleases@xpr.media

Strategic Operations & Management and Contingency International Bolster Energy Security in Trinidad and Tobago

Strategic Operations & Management and Contingency International Bolster Energy Security in Trinidad and Tobago

Strategic collaboration expands regional engagement, delivering risk-informed security planning and community-focused

January 15, 2026

Asana Recovery Expands Helping Heroes Program for Veterans, First Responders, and Airline Professionals

Asana Recovery Expands Helping Heroes Program for Veterans, First Responders, and Airline Professionals

Asana Recovery expands its Helping Heroes Program, delivering trauma-informed addiction and mental health care for

January 15, 2026

As Menopause Enters the Spotlight, Workplace Support Remains Limited

As Menopause Enters the Spotlight, Workplace Support Remains Limited

The [M] Factor Documentarians and MiDOViA are Hosting a Free Menopause Employer Training in 10-City Tour If

January 15, 2026

Historic Archive Discovery Unlocks Missing Chapter of Aviation’s Greatest Achievement

Historic Archive Discovery Unlocks Missing Chapter of Aviation’s Greatest Achievement

Flying Over Time revives Donald A. Hall’s Spirit of St. Louis legacy, bringing artifacts, hands-on engineering to

January 15, 2026

As Tallow Balm Skincare Products Surge 340%, Industry Expert Identifies Six Key Quality Factors

As Tallow Balm Skincare Products Surge 340%, Industry Expert Identifies Six Key Quality Factors

Montana-Based Sego Lily Skincare Explains Why Grass-Fed Tallow Balm Represents the Future of Clean Beauty—And What

January 15, 2026

Binkibands Launches a Patent-Pending Wearable Pacifier and Teether

Binkibands Launches a Patent-Pending Wearable Pacifier and Teether

Binkibands has helped reduce lost and dropped pacifiers during everyday routines, including at bedtime. Having it

January 15, 2026

InAmerica Education Celebrates Record-Breaking 2025 Early Decision Results Across Top U.S. Universities

InAmerica Education Celebrates Record-Breaking 2025 Early Decision Results Across Top U.S. Universities

InAmerica celebrates record-breaking Early Decision success, with 42% ED admits, 15% to top 10 schools, and major

January 15, 2026

MEA Energy Association Reaches Individual Contributors with New Utility Leadership Program

MEA Energy Association Reaches Individual Contributors with New Utility Leadership Program

MEA empowers emerging utility professionals with leadership skills, coaching, and confidence through a virtual

January 15, 2026

Rewarding Travel for Ladies to Share and Gift BDay Trips London, Paris, Tuscany

Rewarding Travel for Ladies to Share and Gift BDay Trips London, Paris, Tuscany

Recruiting for Good helps companies find talent to fund causes; and will reward referrals to companies hiring with the

January 15, 2026

McCann’s Roofing Leads with a Safety-First, No-Door-Knocking Approach to Protect Oklahoma Homeowners

McCann’s Roofing Leads with a Safety-First, No-Door-Knocking Approach to Protect Oklahoma Homeowners

A local, family-owned Oklahoma roofer committed to appointment-only inspections! They are protecting homeowners from

January 15, 2026

Carets: Social Networking Enhancements

Carets: Social Networking Enhancements

New features include simplification of inviting friends to join the app, suggested friends and followers,

January 15, 2026

Grown Brilliance Opens New Fort Worth Store at The Shops at Clearfork

Grown Brilliance Opens New Fort Worth Store at The Shops at Clearfork

Modern lab-grown diamond jeweler expands its luxury retail experience to North Texas FORT WORTH, TX, UNITED STATES,

January 15, 2026

SMX Expands Traceability Platform into Global Latex and Rubber Gloves Market

SMX Expands Traceability Platform into Global Latex and Rubber Gloves Market

NEW YORK CITY, NEW YORK / ACCESS Newswire / January 14, 2026 / SMX (NASDAQ:SMX) has expanded its industrial rubber

January 15, 2026

Trularity Launches Independent AI Search & Marketing Intelligence Platform

Trularity Launches Independent AI Search & Marketing Intelligence Platform

An independent platform empowering organizations to understand how AI systems evaluate, interpret, and recommend

January 15, 2026

High Purity Acetic Acid Market to Reach $136.5M by 2033 – Strategic Revenue Insights (SRI)

High Purity Acetic Acid Market to Reach $136.5M by 2033 – Strategic Revenue Insights (SRI)

Market valued at $72.4M in 2024, projected 7.30% CAGR growth driven by pharmaceutical API synthesis, food-grade

January 15, 2026

Lounge Lizard Launches Best Web Designs, Marketing Campaigns, and AI Creative Showreel

Lounge Lizard Launches Best Web Designs, Marketing Campaigns, and AI Creative Showreel

LONG ISLAND, NY, UNITED STATES, January 14, 2026 /EINPresswire.com/ — Lounge Lizard Worldwide Inc., the

January 15, 2026

AlphaQ Revolutionizes Window Technology with Innovative Korean-Style System Windows

AlphaQ Revolutionizes Window Technology with Innovative Korean-Style System Windows

AlphaQ Co., Ltd. is setting a new standard in the industry with its groundbreaking AlphaQ single-pane sliding window,

January 15, 2026

Conexis VMS Wins at 2025 Brandon Hall Group™ HCM Excellence Awards

Conexis VMS Wins at 2025 Brandon Hall Group™ HCM Excellence Awards

Conexis VMS wins 2025 Brandon Hall Group™ HCM Excellence Award for Best Advance in HR and Workforce Management

January 15, 2026

Buffalo Roofing & Exteriors Delivers Trusted, Locally-Owned Roofing Services in Corpus Christi, TX

Buffalo Roofing & Exteriors Delivers Trusted, Locally-Owned Roofing Services in Corpus Christi, TX

Buffalo Roofing & Exteriors provides premium roofing in Corpus Christi, TX, specializing in Spanish Tile roofs and

January 15, 2026

Mister ReRoof Redefines Home Protection with Premium Metal Roof Replacement Services in Katy, TX

Mister ReRoof Redefines Home Protection with Premium Metal Roof Replacement Services in Katy, TX

Mister ReRoof announces metal roof replacement in Katy, TX, delivering energy-efficient, storm-resistant roofing backed

January 15, 2026

Thomas Roofing & Repair Inc. Sets a New Benchmark for Residential Roofing in Orlando, FL

Thomas Roofing & Repair Inc. Sets a New Benchmark for Residential Roofing in Orlando, FL

Thomas Roofing & Repair Inc. raises the standard for residential roofing in Orlando, FL with expert craftsmanship,

January 15, 2026

Brazilian Filmmakers at American Film Institute Reflect Global Momentum of Brazilian Cinema

Brazilian Filmmakers at American Film Institute Reflect Global Momentum of Brazilian Cinema

Golden Globe recognition coincides with the work of a new generation of Brazilian Master of Fine Arts students at AFI.

January 15, 2026

Businesses Shift Focus to Lead Quality to Cut Rising Paid Advertising Costs

Businesses Shift Focus to Lead Quality to Cut Rising Paid Advertising Costs

Companies adopt multi-step lead capture forms and dynamic funnels to reduce wasted ad spend and improve lead quality.

January 15, 2026

HOLLYWOOD CASINO AT GREEKTOWN CELEBRATES 10TH ANNIVERSARY OF HOLIDAY COAT DRIVE

HOLLYWOOD CASINO AT GREEKTOWN CELEBRATES 10TH ANNIVERSARY OF HOLIDAY COAT DRIVE

A Decade of Giving: Annual 500-Coat Donation Supports Detroit Families in Need DETROIT, MI, UNITED STATES, January 14,

January 15, 2026

Kimtron files sixth patent for the DUAL and the QUAD Multi-output X-ray Generators

Kimtron files sixth patent for the DUAL and the QUAD Multi-output X-ray Generators

20kW X-ray Generators capable of driving a plurality of sources, simultaneously. OXFORD, CT, UNITED STATES, January 14,

January 15, 2026

Ireland’s Thermahood® Offers Winter Weather Reprieve Through Cold & Condensation-Combating Recessed Lighting Hoods

Ireland’s Thermahood® Offers Winter Weather Reprieve Through Cold & Condensation-Combating Recessed Lighting Hoods

BOCA RATON, FL, UNITED STATES, January 14, 2026 /EINPresswire.com/ — Winter storms are already in full swing this New

January 15, 2026

Lahjavida Bio Accepted to Present Tumor-Targeted Small-Molecule Drug Delivery Platform at AACR Annual Meeting 2026

Lahjavida Bio Accepted to Present Tumor-Targeted Small-Molecule Drug Delivery Platform at AACR Annual Meeting 2026

COLORADO SPRINGS, CO, UNITED STATES, January 14, 2026 /EINPresswire.com/ — Lahjavida Bio, a biotechnology company

January 15, 2026

Encore Décor Celebrates 25 Years of Transforming Corporate and Charity Events in Washington, DC

Encore Décor Celebrates 25 Years of Transforming Corporate and Charity Events in Washington, DC

Reaching 25 years is a milestone, but it’s also a starting point for what comes next.”— Ken Rosen, Founder WASHINGTON

January 15, 2026

infoFREE.com Software Helps Sales Teams Get 12% Sales Growth

infoFREE.com Software Helps Sales Teams Get 12% Sales Growth

OMAHA, NE, UNITED STATES, January 14, 2026 /EINPresswire.com/ — infoFREE.com announced continued momentum in its sales

January 15, 2026

Levin Management Opens 2026 With Expanded Management Assignments for Longtime Client

Levin Management Opens 2026 With Expanded Management Assignments for Longtime Client

Shoppes at North Brunswick; Inman Grove Shopping Center; Combined Nearly 260,000 SF NORTH PLAINFIELD, NJ, UNITED

January 15, 2026

Alongside Earns ESSA Level II Certification for Improving K12 School Attendance

Alongside Earns ESSA Level II Certification for Improving K12 School Attendance

Independent third-party research proves Alongside is the leading student-facing solution for improving student

January 15, 2026

Brian Cox to receive The Robert Burns Award at the 96th Robert Burns Supper, Four Seasons Beverly Hills

Brian Cox to receive The Robert Burns Award at the 96th Robert Burns Supper, Four Seasons Beverly Hills

The St. Andrew's Society of Los Angeles will be awarding noted actor Brian Cox with the Robert Burns Award at their

January 15, 2026

McNaughton Photography Emphasizes Legacy Preservation Through Professional Portrait Services

McNaughton Photography Emphasizes Legacy Preservation Through Professional Portrait Services

MOLINE, IL – January 14, 2026 – PRESSADVANTAGE – McNaughton Photography, a Moline, Illinois-based portrait studio, has

January 15, 2026

Professor Watson Enhances Social Media Marketing Course with Real-World Campaign Strategies

Professor Watson Enhances Social Media Marketing Course with Real-World Campaign Strategies

TUCSON, AZ – January 14, 2026 – PRESSADVANTAGE – Professor Watson announces significant enhancements to its advertising

January 15, 2026

roth kippe ag Highlights Comprehensive Construction Heating and Climate Control Solutions for Swiss Market

roth kippe ag Highlights Comprehensive Construction Heating and Climate Control Solutions for Swiss Market

Dietikon, Zurich – January 14, 2026 – PRESSADVANTAGE – roth kippe ag, a leading provider of heating, cooling, and

January 15, 2026

Azalea Hospitality Announces Complete Masters Tickets and VIP Services for 2026 Tournament

Azalea Hospitality Announces Complete Masters Tickets and VIP Services for 2026 Tournament

AUGUSTA, GA – January 14, 2026 – PRESSADVANTAGE – Azalea Hospitality today announced its comprehensive ticketing and

January 15, 2026

How Small Businesses Navigate Enterprise-Level Marketing Competition

How Small Businesses Navigate Enterprise-Level Marketing Competition

Marketing today rewards clarity, relevance, and consistency far more than size. ”— Brett Thomas NEW ORLEANS, LA, UNITED

January 15, 2026

Knowledge Networks to Drive Global AI Policy Dialogue at World Economic Forum, Davos 2026

Knowledge Networks to Drive Global AI Policy Dialogue at World Economic Forum, Davos 2026

Knowledge Networks joins Davos 2026 to shape global AI governance, announce new ethics initiatives, and lead

January 15, 2026

Stars and Pipes Plumbing Atlanta Now Offers Flexible Financing Options for Home Plumbing Services

Stars and Pipes Plumbing Atlanta Now Offers Flexible Financing Options for Home Plumbing Services

Veteran-owned Lilburn plumbing company partners with Wisetack to help local homeowners manage plumbing repairs with

January 15, 2026

Super Selects AgentBrief as First Enterprise Intelligence Partner in the Home Warranty Industry

Super Selects AgentBrief as First Enterprise Intelligence Partner in the Home Warranty Industry

Super brings enterprise-level agent intelligence to home warranties through a strategic partnership with AgentBrief.

January 15, 2026